Freshtrusion combines the benefits of fresh, high-quality ingredients with the technological advantages and convenience of extrusion, resulting in a product that offers superior nutrition and palatability compared to ordinary Kibbles.
It combines two technologies: minimal fresh cooking and extrusion using high percentages of fresh human grade animal proteins to produce a high quality, nutrient dense pet food that aims to maintain the natural flavours, nutrients, and textures of the ingredients.
Fresh Cooking: Fresh, raw ingredients are minimally cooked at lower temperatures compared to traditional methods. This helps retain the nutritional value, moisture, and flavour of the ingredients, ensuring that they are closer to their natural state when incorporated into the kibble.
Extrusion: This is the process of forcing the ingredients through a machine (extruder) under high pressure and temperature, which shapes and cooks the mixture into a dry kibble. The extrusion process helps with digestibility, shelf stability, and consistency in texture.
The benefits of Freshtrusion™ technology
- Higher Fresh Meat Content Allows a dry pet food to contain up to 70% fresh meat, delivering superior taste and nutrition.
- Nutrient Retention Gently cooks at lower temperatures to preserve essential amino acids, vitamins, and minerals.
- Improved Digestibility Creates easier to digest kibble, making it suitable for dogs with sensitive stomachs.
- Naturally Occurring Collagen Supports healthy joints, skin, and coat by retaining naturally occurring collagen in fresh meats.
- Sustainable & Ethical Sourcing Uses traceable, responsibly sourced ingredients for a more eco-friendly approach.
- Enhanced Omega Fatty Acids Includes freshly prepared oils for improved skin and coat health.
- Exceptional Taste & Aroma Maintains the natural flavours of fresh meats, making meals more palatable for pets.
To ensure the fresh meats are kept in perfect condition, they are first collected from trusted farms and fisheries, on contract to the manufacturer, using their own refrigerated transport. The meats are kept chilled at 4°C throughout the journey. When they arrive at
the manufacturing plant, everything is first visually checked in terms of quality and samples are then sent to their state of the art laboratories for testing.
Once the lab technicians have done extensive testing and given the meat their approval, the meats are cooked at a gentle 82°C in their dedicated meat kitchen. Just like a slow cooker, gently cooking the meats for longer at a lower temperature protects the protein, keeps in all the goodness, and enhances the flavours.
When the meats have been cooked to perfection, they are mixed with an assortment of dry ingredients like Sweet Potatoes, Carrot, Green Beans, Cauliflower& Courgette. Then the freshly prepared oils that were extracted from the meats during the cooking are added back and the mix is then formed into perfect kibbles ready to be packed. Your favourite four legged will find them irresistible!