Wellington Pet (Devon) Ltd – Privacy Policy
Updated october 25
Wellington Pet Ltd (company number 10741573) of Unit 1 Webbers Way, Dartington Totnes TQ9 6JY is the Data Controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit https://wellingtonpet.com or otherwise interact with us.
By using our website, you agree to this policy.
1. What Information We Collect
We collect and process the following types of information:
Personal information – details that identify you, such as your name, address, telephone number, email address, billing / delivery information, account login details, and payment information.
Technical information – IP address, device identifiers, browser type, and usage data (pages visited, time on site, etc.) through cookies and analytics tools such as Google Analytics.
Non-personal information – aggregated statistical data that does not identify you individually.
2 How We Collect Your Information
- When you register or create an account on our website
- When you place an order or contact us by email, phone or contact form
- When you sign up for newsletters or marketing updates
- Automatically through cookies and analytics when you browse the site
- From third-party services we use for payments, analytics, hosting or delivery
3. Why We Collect It – Lawful Bases
We process personal data under the following lawful bases:
- Contractual necessity – to process and deliver your orders and manage your account
- Legal obligation – to comply with tax, accounting and regulatory requirements
- Legitimate interests – to operate, analyse and improve our website and services
- Consent – where you have opted in to receive marketing emails or cookies
4. How We Use Your Information
We use your information to:
- Provide and manage our products and services
- Communicate with you about your orders, enquiries or account
- Send marketing or promotional updates (only if you’ve opted in)
- Improve our website, customer service and business operations
- Comply with legal and regulatory obligations
We do not sell or rent your personal data to third parties.
5. Who We Share Information With
We may share limited personal data with trusted third-party service providers who help us operate our business, such as:
- Website hosting and IT support
- Payment processors (e.g. Stripe)
- Couriers and delivery services
- Email marketing platforms (e.g. Mailchimp)
- Analytics providers (e.g. Google Analytics)
These providers only process your information on our instructions and are bound by confidentiality and data-security obligations.
We may also share data if required by law or to protect our legal rights.
6. International Data Transfers
Some of our third-party service providers are based outside the UK and EEA.
Where this applies, we ensure your data is protected through adequacy decisions approved by the UK Government or European Commission, or by using approved contractual safeguards (Standard Contractual Clauses).
7. How Long We Keep Your Data
We keep your personal information only as long as necessary for the purposes it was collected, including to meet legal, accounting or reporting requirements.
For example, order and invoice records are generally kept for up to six years to comply with HMRC rules.
8. Your Rights
Under UK data-protection law you have the right to:
- Access a copy of the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time (where consent is our lawful basis)
To exercise any of these rights, please contact us at
trade@wellingtonpet.com
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) – www.ico.org.uk.
9. Cookies & Analytics
We use cookies to make our site work efficiently and to analyse usage.
Cookies help remember your preferences, enable shopping-cart functions, and collect anonymous statistical data.
You can disable or delete cookies in your browser settings; however, some site functions may not work properly.
We use Google Analytics to understand how visitors use our website.
Google Analytics collects anonymised information such as pages visited and time spent on site.
For details on how Google processes data, see the Google Privacy Policy.
10. Marketing Communications
If you subscribe to our mailing list, we will send you updates about new products, offers or news.
You can opt out at any time by clicking “unsubscribe” in our emails or by emailing trade@wellingtonpet.com.
We may still send essential service or order-related emails that are not marketing in nature.
11. Security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction.
While we take all reasonable precautions, no online transmission is entirely secure, and we cannot guarantee absolute security.
12. Minors
Our website is not directed at children and should not be used by anyone under 16 years of age.
We do not knowingly collect personal data from minors.
If you believe your child has provided us with personal data, please contact trade@wellingtonpet.com so we can delete it.
13. Changes to This Policy
We may update this Privacy Policy from time to time.
Any significant changes will be posted on this page with an updated “last modified” date.
We encourage you to review this policy periodically.
14. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Data Protection Officer
Wellington Pet Ltd
Email: trade@wellingtonpet.com
Website: https://wellingtonpet.com